Fitness Culture is a leading health company, designed to help you train and hit your fitness goals from anywhere through their apps. I played a pivotal role in elevating the identity of two existing apps in their company while taking on the branding of four new apps they took over.

Each app was designed for different fitness professionals, each with unique needs for their brands. My responsibilities encompassed crafting assets for their app interfaces, social media platforms, merchandise, email campaigns, as well as nutritional booklets and brand guides.

Additionally, I took charge of designing cohesive website layouts and refining user experiences for their apps. I embraced the opportunity to explore distinct aesthetics for each app and thrived on the creative challenge that came with bringing new brands to life.